Category: Marketing & Strategies

Is marketing more important than strategy? – or the other way around? Great question…  Let’s dive in! Every company regardless of its size or the industry it belongs to must create a strategic plan that acts as the core foundation, for all its operations. This comprehensive blueprint should steer all decision-making processes to ensure harmony… Read more

In our discussion we highlighted the importance of having a master plan or business plan, for the success and sustainability of your home-based business. While creating such a plan may seem overwhelming for newcomers dedicating time to develop a well thought-out strategy is crucial. Regrettably many aspiring entrepreneurs tend to overlook this step leading to… Read more

In our previous posts, we’ve emphasized the critical importance of having a comprehensive business strategy and a well-crafted master plan as the foundation for your home-based business. Now lets focus on the details of creating a marketing strategy – an element of your overall business roadmap. Before we go further it’s crucial to have a… Read more